Social Medial Marketing
What Is Social Media Marketing (SMM)?
Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.
How Social Media Marketing Works
We know social media management can be challenging and takes a lot of time out of your workday. Social media is constantly evolving, so once you think you have mastered it, something changes on one of the platforms and what worked well, no longer is as effective. That’s why we are constantly staying on top of the latest strategies and best practices for the top social platforms.